User Experience Designer
This project was a full website redesign. The previous website was running separate desktop & mobile Ecommerce platforms and we had the opportunity to merge the two sites, during this time we aligned all the outdated styling and made major updates to the entire website. The previous website was desktop driven so our primary objective …
Brief: Analyse the Wickes kitchen user journey, full spec UX & UI redesign from the ground up including live moderated user testing and developer handover. Primary Objective Journey analysis We started by looking at every touch point the customer would have with purchasing a new kitchen. This covered online, in-store appointment or requested catalogue. We …
Role: UX Designer
Duration: 2 months
Team: Collaborated with UX Team & Product Managers
Tools Used: Sketch, Axure RP, Adobe CC, Google Analytics, HTML, CSS, Jira.
Project Overview: Role: UX DesignerDuration: 2 monthsTeam: Collaborated with UX Team, Product Managers and Developers EcommerceTools Used: Sketch, Adobe CC, Google Analytics, Adobe Analytics and Jira. BackgroundThere was a growing trend around customers leaving products in the basket and never checking out. It looked like it was causing customer hesitancy when converting users from basket …