Project Overview: Role: UX DesignerDuration: 1 Year 6 monthsTeam: Collaborated with UX Team, Product Managers, Developers Ecommerce and Marketing TeamsTools Used: Figma, Sketch, Adobe CC, Content Square, UserZoom, Adobe Analytics, HTML, CSS, Jira. Background:Ernest Jones needed to replatform their existing website and CMS to improve user experience, increase performance, and give flexibility to content teams …

Process Research:Analysed user behaviour using tools like Content Square and UserZoom to identify pain points.Conducted stakeholder interviews to align business objectives with project requirements.Performed a competitive analysis to benchmark industry standards.Reviewed platform capabilities to ensure alignment with business goals. Planning:Created a project roadmap with clear milestones and deliverables.Collaborated with developers to assess technical requirements and …

This project was a full website redesign. The previous website was running separate desktop & mobile Ecommerce platforms and we had the opportunity to merge the two sites, during this time we aligned all the outdated styling and made major updates to the entire website. The previous website was desktop driven so our primary objective …

Brief: Analyse the Wickes kitchen user journey, full spec UX & UI redesign from the ground up including live moderated user testing and developer handover. Primary Objective Journey analysis We started by looking at every touch point the customer would have with purchasing a new kitchen. This covered online, in-store appointment or requested catalogue. We …

Project Overview: Role: UX DesignerDuration: 2 monthsTeam: Collaborated with UX Team, Developers & Ecommerce StakeholdersTools Used: Axure RP, Adobe CC, Exponea, Adobe Analytics, Jira. BackgroundComplete overhaul of the product list page from filters to price messaging. Product listing pages are the modern day catalogue. The ability to narrow down products can arguably be one of …

Role: UX Designer
Duration: 2 months
Team: Collaborated with UX Team & Product Managers
Tools Used: Sketch, Axure RP, Adobe CC, Google Analytics, HTML, CSS, Jira.

Brief: Outdated buying guides gaining large amounts of website landing traffic but not converting or assisting customers in finding relevant information to products they are researching. One major issue is the mobile journey, considering how customers research is now conducted on the fly on a mobile phone a friendly user journey through these guides are …

Brief Full redesign of the H.Samuel navigation with extra attention on mobile and accessibility improvements. Old Navigation When it comes to analysing website navigation we have to look at all the key aspects of what it might not be doing for the customer. Simple things such as not having a delay on the hover effect …

Project Overview: Role: UX DesignerDuration: 2 monthsTeam: Collaborated with UX Team, Product Managers and Developers EcommerceTools Used: Sketch, Adobe CC, Google Analytics, Adobe Analytics and Jira. BackgroundThere was a growing trend around customers leaving products in the basket and never checking out. It looked like it was causing customer hesitancy when converting users from basket …